The Secret to Selling Your Products and Services Online

This is a sales secret that no one is talking about!

Selling your products or service online can be so hard! And there is so much information about how to sell and what fancy social media or email things to do, it just get really overwhelming!

And I have been there. Just like you might be stuck in that overwhelmed spot, too.

In this blog post I want to give you a new perspective on sales. One that is KNOWN to work in ANY industry, but that never gets talked about.

I entered the online business space with 9 years of business experience - from product development to customer service to training to marketing to sales.

But I entered the online space like a deer in the headlights. I was immediately bombarded with "experts" telling me: Here is your problem. Here is what you struggle with. Here is the solution.

And it felt like I was trying IT ALL. But nothing was working. I still wasn’t making any money.

What I realized is that these "problems" are often not the actual problem and the “solutions” are just bandaids to fix a broken arm.

No one want to talk about this actually truth about marketing and selling. No one wants to talk about it because it's not a sexy solution - it doesn’t sound like an easy or quick fix.

But it's the truth that you need to hear about marketing and selling. If you listen and apply this, there is nothing that will stop you when it comes to selling your products or services. You will become the BEST at marketing and selling.

You may or may not know my background - I come from the medical diagnostics space. I spent 9 years of my corporate career in this space before I left to be a full-time coach. During that time I held many different positions from intern to a technical support specialist to a trainer to marketing to sales. I started right out of college and very quickly I had people that had been in the industry for decades asking me how I was such an expert in this space.

It had nothing to do with the degrees I had.

It had nothing to do with just being naturally gifted.

It had nothing to do with being smarter than them.

It had nothing to do with anything that I might have had that others did not. 

There wasn't a class to take or webinar to listen to or certification to go get.

What made me really really successful was talking about our products a lot.

And I mean A LOT.

When I was an intern I learned all about how to build and manufacture our products and how they worked on a scientific level.

When I was in technical support I spent all day answering phone calls and emails from customers who had questions and problems. I didn't know all of the answers all of the time - but I learned how to find the answers.

I learned how to answer questions in different ways to ensure the customer understood what I was saying. I had to learn how to speak about our products and explain them at the most basic level. And I had to learn how to have in-depth technical discussions with PhD researchers.

As a trainer I created all the learning materials for our internal teams. Not only did I have to teach about the products, I had to teach others how to teach about the products. I spent hundreds of hours working through materials, determining what order everything needed to be in to make sense. I spent days and days training and testing and learning the best way to teach others how to talk about our products.

When I was in marketing I had to learn how to concisely message the value and benefits of our products. I learned how to teach about our products on the floor at trade shows face-to-face with potential customers.

There were so many times that I failed. People's eyes would glaze over. They wouldn't even have a question or they would ask something that made me realize I had done a terrible job presenting our product. But I couldn't just give up. There were always more people coming to the booth and I would have to keep talking.

Through talking to hundreds and hundreds of people, I learned how to present our products in a concise and interesting way. I learned how to stay at 30,000 feet and I learned how to dive deep into the technical. I learned how to tailor my discussion to each person depending on how they might interact with the product - Would they be the person running the test? Are they a physician ordering the test? Are they part of the financial team? It didn't matter, I learned how to discuss what was important to THEM.

And I practiced this for years.

When I was in sales I had to learn how to cold call potential customers - both on the phone and by walking unannounced into their offices. I had to learn how to have discussions that they would be interested in.

Did I get kicked out of places? You bet. Did I get hung up on? You bet.

But I had to keep making sales calls.

And again this work turned into hundreds of repetitions a month.

The point is:

I didn’t become an expert because of my education or certifications or masters degree or just because I’m gifted. I wasn't born this way. I'm not just super smart. No no no.

I became so good at selling our products because I had NINE YEARS of repetition talking about these products. Messing up and saying the wrong things. Trying again and again until I learned how to get it right.

So this is what you need to know about selling:

It takes practice and repetition.

You can't just hire someone and expect them to solve all your problems.

Even the best copywriters need you to do the upfront work of determining who you are selling to and how to speak to their needs.

Even the best social media strategists need you to understand who you serve and why someone should hire you.

Even the best business coaches need you to actually do your own work.

Instead of outsourcing, you need to get out there and talk about what you offer. 

Post hundreds of posts about it.

Talk out loud about it in different ways: get on face-to-face conversations, go on Live streams. Talk about it. Stumble through it. Find out what questions come up. Practice.

Have a lot of sales calls. Hear a lot of "No's". Learn what works and doesn't work. Get comfortable in your process.

Don't try to rush the process.

Nothing is wrong with you.

You don't need to seek out some new investment to solve a problem that doesn't actually exist.

All you need to do is practice.

Give yourself space to learn. Evaluate what is working and what isn't - do more of what works.

Talk about your offer. Talk about it every day. Don't stop talking about it.

If you’re a coach and you’re ready to do the work, to put in the reps, to learn and grow, and finally make money as a coach, I urge you to sign up for the Online Coaching Business Blueprint. This course will walk you through doing the work to become a money making online coach.

You can learn more and sign up here: Online Coaching Business Blueprint